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Publicity from Thirty-Thousand Feet |
by:
Penny C. Sansevieri |
We all know that marketing a book is a process. But sometimes the process takes longer than we’d anticipated. That’s why it’s nice every now also again to hop aboard the publicity jet also get a look-see at what you’ve been doing from the thirty-thousand foot level. Why? Well, first off this birds-eye view will revel to you areas you might be overlooking or other options for marketing you hadn’t considered.
To accomplish this bird-eye view you’ll want to get yourself a big white board, or something else big enough to chart your flight plan on. Then, once you’ve gotten that start charting the course you’ve taken so far. Don’t leave a single thing out; it doesn’t matter what it is. What you want to end up with is a serious list of everything you’ve done from the time you held your first proof book in your hands.
One of the things this type of a project will do is give you a new perspective on what you’re doing. It will show you areas that you’ve possibly been spending too much time on or potential holes in your campaign. Sketching out your marketing campaign will or else give you a chance to see what’s been leveraging you results also what hasn’t. Keep in mind that some things like bulk sales also national media might take longer than other items so you’ll want to keep putting forth effort towards those long term goals. But let’s say you’ve been spending tons of time doing radio however nothing really seems to be happening in that area. You then look over to your speaking engagement section also realize you haven’t done a lot with that recently. Perhaps it’s time to pull back on radio also start pushing speaking event.
Once you’ve spent a good long time in this birds-eye view mode, start developing a to-do list of items or add to an existing list to help reinvigorate your campaign. One of the many things you’ll learn from doing this thirty-thousand foot perspective is that we often because myopic in our campaigns, focusing too hard in one area also not hard enough in another. Stepping back from your work will allow you the breathing room you need to regroup also reset your goals. Then you can focus in on particular areas or tasks that might need a boost.
It’s been said that a plane flying from Hawaii to Los Angeles is always off by three percent. If left to fly without any adjustments to the course, however slight, the plane would land up in Seattle instead (a difference of almost 1,200 miles!). But through corrections also readjustments the pilot eventually reaches his destination. As you pilot your own campaign, remember: don’t leave your marketing on autopilot. Realign, readjust, also refocus also eventually you too will reach your destination, wherever that might be.
Happy flying!
About the author:
Penny C. Sansevieri
The Cliffhanger was published in June of 2000. After a strategic marketing campaign it quickly climbed
the ranks at Amazon.com to the ##1 best selling book in San Diego. Her most recent book: From Book to Bestseller was released in 2005 to rave reviews also is being called the “roadmap to publishing success.” Penny is a book marketing also media relations specialist. She or else coaches authors on projects, manuscripts also marketing plans also instructs a variety of coursing on publishing also promotion. To learn more about her books or her promotional services, you can visit her web site at www.amarketingexpert.comTo subscribe to her free ezine, send a blank email to: mailto:subscribe@booksbypen.com
Copyright ã 2005 Penny C. Sansevieri
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